Self Paced (20 hours)
1 hour exam
This online course will provide you with a strong foundation in the core concepts of digital marketing, so that you can excel in marketing services & products online. It will give you an understanding of how to effectively strategize and implement powerful digital marketing campaigns which convert. Upon successful completion of the exam, you will receive a certificate of digital excellence.
1. Welcome & Introduction to Digital Marketing
2. The Basics of Social Media
3. Web Design & Development
4. What exactly is SEO?
5. Introduction to Paid Media
6. Mobile Marketing (SMS, USSD & Apps)
7. CRM Crash Course
8. Google Analytics: The Basics
9. Digital Objectives & KPI Setting
10. Digital Strategy 101