digital marketing 

introduction to   

DIFFICULTY LEVEL

Beginner

DURATION 

Self Paced (20 hours) 

ASSESSMENT

1 hour exam 

This online course will provide you with a strong foundation in the core concepts of digital marketing, so that you can excel in marketing services & products online. It will give you an understanding of how to effectively strategize and implement powerful digital marketing campaigns which convert. Upon successful completion of the exam, you will receive a certificate of digital excellence. 

modules

1. Welcome & Introduction to Digital Marketing

 

2. The Basics of Social Media

 

3. Web Design & Development

 

4. What exactly is SEO?

 

5. Introduction to Paid Media

 

6. Mobile Marketing (SMS, USSD & Apps)

 

7. CRM Crash Course 

 

8. Google Analytics: The Basics 

 

9. Digital Objectives & KPI Setting

10. Digital Strategy 101 

pre-registration

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