digital marketing 

introduction to   




Self Paced (20 hours) 


1 hour exam 

This online course will provide you with a strong foundation in the core concepts of digital marketing, so that you can excel in marketing services & products online. It will give you an understanding of how to effectively strategize and implement powerful digital marketing campaigns which convert. Upon successful completion of the exam, you will receive a certificate of digital excellence. 


1. Welcome & Introduction to Digital Marketing


2. The Basics of Social Media


3. Web Design & Development


4. What exactly is SEO?


5. Introduction to Paid Media


6. Mobile Marketing (SMS, USSD & Apps)


7. CRM Crash Course 


8. Google Analytics: The Basics 


9. Digital Objectives & KPI Setting

10. Digital Strategy 101 


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