search engine optimization (seo)
8 weeks / 3 hours per week
This eight week online course will provide you with a basic understanding of Search Engine Optimization, or SEO.
SEO is an integral part of any business' success as it helps to give websites more visibility, and therefore more awareness online. Whether you are a small business owner or a major ecommerce brand, SEO is imperative to getting noticed.
Upon successful completion of the exam, you will receive a certificate of digital excellence.
1 hour exam
1. Welcome & Introduction to SEO
2. The Importance of SEO
3. Tools & Resources for SEO
4. On Page SEO: Keyword Analysis and Research
5. Off Page SEO & Inbound Links
7. Organic vs. Paid: How SEO and Paid Media work together
10. Bringing it all together in an SEO strategy