Updated: Oct 30, 2019
Planning your social media content? We have broken down 13 of our favourite content ideas to make thinking of posts that much easier!
As the old adage goes: By failing to prepare, you are preparing to fail.
1. QUICK TIPS
e.g. "Life Hacks" - tools to help your target audience in areas of their life applicable to your business!
2. VIDEO CONTENT
Get in front of the camera! People tend to shy away from video content due to the perceived effort and the idea of being the centre of the attention. However, it helps to connect you to your audience, and have them understand exactly what it is that makes you YOU! Looking for inspiration? Why not check out our YouTube channel.
Posing questions to your audience helps you to better understand their motivations, lifestyles and needs.
Incentivize people to follow your content with offers exclusive to your online community. This could include discount codes or special offers, to demonstrate that you value your onlin
5. BLOG POSTS
Social media is an excellent means by which to "seed" your blog content - that is, promote your latest blog post with teaser content, quotes or links to drive traffic.
Everyone loves to learn new skills! If you can assist with training in any way, your following will value your content and be likely to recommend it. Here's an example:
7. QUICK TIPS
Handy hints never go amiss! Be sure to pack your social media content with tips - e.g. things you have learnt from being in the biz, lessons for your younger self - etc.
Humans are natural storytellers - and there is nothing quite like being told a story to make you feel joy, sadness or excitement. Instead of simply captioning what is happening in a picture (i.e. a literal description), it is a better use of copy to express things like - what was happening behind the scenes, something funny that happened that day (did someone say LOL!) or what inspired the shot.
10. INSPIRING QUOTES
People want to walk away from social media feeling uplifted or like they have learnt something valuable. It's a great idea to borrow learnings from movers, shakers and makers through beautiful words which truly inspire. Passing these on means positive and uplifting content for your audience.
11. USER-GENERATED CONTENT
It's a great idea to curate the best user comments or pictures and incorporate these into your content calendar.
12. EVENTS OR HOLIDAYS
In order to keep your social media topical and relevant, it is advised that you plan special content and competitions around occasions which are applicable to your industry or in general.
Collaborations are a fun way to connect with other people in your industry. Why not find someone whose services are complimentary and cross-promote using your social media platforms? You stand to build BOTH of your followings and make a friend in the process!
And there you have it - 13 of our top tips for improving your social media game with more inspired content. Have any more suggestions? We'd love to hear them!