Module 3: Instagram Masterclass - Instagram Introduction

Updated: May 11



Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 3 of 8.

Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam




WELCOME: Welcome to the Instagram Masterclass


Instagram is one of the most diverse social media platforms out there, thanks to its broad functionality -

  • Instagram Stories (which disappear after 24 hours)

  • Highlights (which save stories indefinitely)

  • IGTV or Instagram TV

  • Hashtagging

  • Geotagging for content discovery


It has also become well known for:


Conveying strong visual identities and aesthetics Perfectly curated feeds which rely on the user using a host of additional editing tools Influencer marketing A younger demographic than Facebook (millenials & gen Z)


It recently passed the 1 billion monthly active user (MAU) mark - meaning it is gaining ground on Facebook (which has more than 2 billion monthly active users).



Source: Statistica

Good luck with your Instagram Masterclass!




INTRODUCTION: Introduction to the Instagram Masterclass Video





ROLE OF INSTAGRAM: Role of the Instagram Platform





CONTENT CREATION BEST PRACTISE: Best Practise & Creating Content for Instagram




Instagram Stories


WATCH: OUR FAVOURITE APPS/SOFTWARE TO USE WITH INSTAGRAM STORIES

1. Over

2. Unfold

3. Cut Story

4. Canva

5. Flaticon

6. AZ Recorder




EDITING & POSTING: Editing for Instagram & Posting Best Practise




STORIES & IGTV: Successfully leveraging Stories & IGTV


This section of the masterclass is all about IGTV, Instagram Stories & becoming successful on Instagram.


HANDY TIP: If you want to read more about Instagram's latest updates, why not check out this blog post.


Want more inspiration for Instagram Stories? Why not download the following apps:

  • Over

  • Unfold

  • Cutstory

Want more information about IGTV? Check out this full guide.



PAID MEDIA: Instagram Paid Media Options

In this section, we will show you how to set up an ad using the Instagram app.

If you would prefer to set up an Instagram ad using the Facebook advertising interface, please refer to this blog article. Please note that if you would like to set up an Instagram Stories ad (and not one in the normal Instagram newsfeed), you will need to use Facebook's ad manager. Please head over to the Instagram for Business website if you need more information.



BONUS RESOURCE: Instagram Masterclass (Cape Town Conference Recap)



MASTERCLASS CONTENT (PDF Download)

Don't forget to download the PDF for this module!



ADDITIONAL RESOURCES / READING:

Please note that the exam will not test you on the "Additional Resources" or Bonus Content - it's simply to help you!


The Later blog has some incredible Instagram Resources I recommend you make use of :) Here are some of my faves.


TRYING TO IMPROVE YOUR ENGAGEMENT?


How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

The Ultimate Guide to Getting on the Instagram Explore Page

Ultimate Guide to Instagram for Fashion


WANNA ROCK INSTAGRAM STORIES?

How to Use Instagram Stories for Business in 2019

Instagram Stories Analytics: Every Metric You Need to Know

21 Ways to Get More Engagement on Instagram Stories



0 views

have a question? 

  • Facebook - White Circle
  • Twitter - White Circle
  • Instagram - White Circle

© 2020 Deliver On Digital (PTY) Ltd