Module 1: Free Social Media Marketing Course

Updated: May 11



Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 1 of 8.


Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam




Social media has fundamentally altered marketing. Brands have had to radically adapt in order to stay relevant to the ways in which people create, connect and converse online. In this module, we explore basic concepts which will help you to understand each of the individual social media platforms.

These concepts include:

How social media platforms have evolved over the years

The roles of the various social media platforms

What a social media algorithm does

Paid vs. organic content

Tools and resources to make social media a breeze


Without further adieu, let's get into the basics of social media marketing.





WHAT ARE THE BASICS OF SOCIAL MEDIA MARKETING?





HOW HAS SOCIAL MEDIA EVOLVED?




HOW TO CREATE A SOCIAL MEDIA PLATFORM STRATEGY:




WHAT IS A SOCIAL MEDIA ALGORITHM?




WHAT IS THE DIFFERENCE BETWEEN PAID MEDIA & ORGANIC MEDIA?




WHAT ARE THE BEST TOOLS FOR SOCIAL MEDIA?


The best free stock photography websites: Unsplash, Pexels & Nappy Design resources to help you create your social media content in the correct dimensions: Canva, Pablo by Buffer, Adobe SparkIcon resources: Flat Icon & Icon Finder Paid media tools: Creative Hub, Ad Parlor, MoatScheduling tools: Facebook Scheduler, Hootsuite, BufferTracking and reporting tools: Bitly and Owly



Completed all the above videos? Now download the masterclass so you can refer back to it. Then it's time for your assessment!


SOCIAL MEDIA MARKETING GLOSSARY


Flummoxed by all of the jargon? Why not check out our social media marketing glossary. It will help you to demystify some of the smoke and mirrors. Want it in a downloadable format? We got you covered!


ADDITIONAL RESOURCES


We'll jump into how to promote content on the various platforms in the individual Masterclasses but I found this resource on the HubSpot blog which is really helpful in explaining Facebook's various Paid Media Options, as an example of best practise when it comes to paid social media marketing.


I also love Coursenvy's Social Media Posting Calendar .

NOW IT'S YOUR TURN!


Before we carry on, I would LOVE to hear who you are and what you are looking to get out of the course so please leave a note introducing yourself :)


  • What is your job title or industry?

  • What are you hoping to get out of the course?

  • What are you hoping to achieve with your social media?

  • If you have a website or FB page you'd like to share with the group please do - let's support each other!

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