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Module 5: LinkedIn Masterclass - LinkedIn Introduction & its Paid Media Options

Updated: Nov 14, 2019


Welcome to our free social marketing course! This is the first FREE, YouTube based social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 5 of 8.


Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam



WELCOME: Welcome to the LinkedIn Masterclass

LinkedIn is a social networking site for business professionals. With over 562 million members worldwide, it is one of the most popular social networks in terms of active users. The website focuses on business connections and industry contacts for employers and working professionals, allowing companies to present themselves through online pages and for users to find job listings and to enhance their connectedness in their area of expertise. 

We totally understand that personal branding can be tough, especially if you are an introvert, fearful of coming across pushy or just not a fan of self promotion. However there is a place for establishing yourself as the thought leader that you are! Sometimes you gotta channel your inner Oprah Winfrey and just go for it.


In need of some inspiration as you embark on your LinkedIn journey?


I love this article by Forbes:

10 Golden Rules of Personal Branding


And this handy article by the inspiring women over at Future Females:

How to optimise your LinkedIn Profile.


I'd love it if you connected with me on LinkedIn so we can encourage one another.


INTRODUCTION: Intro to the LinkedIn Masterclass Video




LET'S GET STARTED: What's this masterclass all about and the role of LinkedIn?



FUNCTIONALITY: LinkedIn Functionality



PAID MEDIA: LinkedIn's Paid Media Options



RESOURCES: LinkedIn Bonus Resources



FAQ's: LinkedIn FAQS



MASTERCLASS CONTENT (PDF Download)