Module 7: Measurement & Optimization Masterclass (Social Media Analytics)

Updated: May 11



Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 7 of 8.


Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam



WELCOME: Welcome to the Measurement & Optimization Masterclass


LET'S GET STARTED: How & Why to Measure & Optimize




SOCIAL MEDIA PLATFORMS: Insights & Analytics




GOOGLE ANALYTICS: Google Analytics. UTM's & Bit.lys





MASTERCLASS CONTENT (PDF Download)

Don't forget to download the PDF for this module.

Module 7 - Measurement & Optimizationpd



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