Updated: May 11, 2020
Welcome to our free social marketing course! This is the first FREE, Youtube based social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 4 of 8.
Module 1 - Introduction to Social Media Marketing
Module 2 - Facebook Masterclass - Introduction to Facebook
Module 3 - Instagram Masterclass - Rock your Instagram
Module 4 - Twitter Masterclass - Taking Flight on Twitter
Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn
Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy
Module 7 - Measurement & Optimization Masterclass - Social Media Analytics
Module 8 - Exam
WELCOME: Welcome to the Twitter Masterclass
Twitter is absolutely dynamite for establishing yourself as a thought leader/expert in your field and connecting with influencers, prospective customers and media.
If you or your brand is looking for a platform to engage one on one with people, and to listen - really listen - to customer feedback, then Twitter can offer more profound insights than ordinary research. Instead of being at arm’s length, you’re in the hot seat directly listening to your customer about their experience. If you handle complaints online well, it can help endear that person to your brand. Our advice? Take the rough with the smooth and the complaints with the compliments in equal measure.
Locally, CEOs like Michael Jordaan [@MichaelJordaan] have shown how social media can be used to build massive brand loyalty.
The below statistic shows a timeline with the amount of monthly active Twitter users worldwide. As of the second quarter of 2018, the micro-blogging service averaged at 335 million monthly active users.
INTRODUCTION: Introduction to the Twitter Masterclass Video
LET'S GET STARTED: What's this masterclass all about & The Role of the Platform
FUNCTIONALITY: Twitter's Key Functionality
PAID MEDIA: Twitter's Paid Media Options
What’s your Twitter handle? Drop it in the comments so we can follow you! I would so love it if you followed me too - @dodigital_megs