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What is Whatsapp for Business? Everything you need to know

Updated: Oct 30, 2019

What is Whatsapp for Business and how can it help your small business?


You may have heard about Whatsapp for Business, but wondered how exactly it differs from normal Whatsapp. In a nutshell, Whatsapp for Business was developed for small business owners who require additional functionality to help them run their communication more effectively on Whatsapp. It was initially launched on Android only but as of March 2019, is now also available on iOS (Apple lovers rejoice!)

It has more advanced functionality than the Whatsapp we have come to known and love. The majority of the tools focus on helping small business owners to automate, sort and quickly respond to messages.


In order to help marketers understand the additional functionality which Whatsapp for Business has, D.O. Digital has created a YouTube video called WHAT IS WHATSAPP FOR BUSINESS? Explained in 2 minutes for anyone who would like an overview of exactly what Whatsapp for Business does.


What is Whatsapp for Business - Explained in 2 Minutes

For anyone wanting a far more in depth explanation of the functionality, we have a longer video called Whatsapp for Business vs. Whatsapp which is a very comprehensive explanation of the two apps. Please note that this was released when Whatsapp for Business was Android only.



In the video, we explain the additional Whatsapp functionality called “Business Settings” which includes the following features:


- Profile Settings (Location, Opening times, website, email address)

- Statistics (Sent, delivered, read and received)

- Short Link (sharable shortlink which prepopulates a message to your business’ Whatsapp)

- Messaging Settings (allows you to set an away message, greeting message and quick replies)


These can be seen below:



PROFILE SETTINGS ON WHATSAPP FOR BUSINESS


The Whatsapp profile section allows you to set:

- Business Type/Industry (What kind of business you are)

- Location (where your business is)

- Open Hours

- Email Address

- Website URL


STATISTICS ON WHATSAPP FOR BUSINESS

In this section you can see how many messages were:

- Sent

- Delivered

- Read

- Received

SHORT LINK ON WHATSAPP FOR BUSINESS

Whatsapp's short link helps you to share the fact that your business is on Whatsapp for Business - e.g. on your website and on social media. It also prepopulates a message of your choice.

MESSAGING TOOLS

There are three kinds of messaging tools:


1. AWAY MESSAGES


2. GREETING MESSAGE


3. QUICK REPLIES




HANDY TIPS FOR WHATSAPP FOR BUSINESS


1. HOW TO USE BOTH APPS

You can't have Whatsapp and Whatsapp for Business linked to one number, so you either need to get a new SIM card and run them off two seperate numbers (on one phone) or use two phones - one for Whatsapp for Business and one for personal Whatsapp


2. DON'T FORGET ABOUT WHATSAPP STATUSES

Whatsapp Statuses help you to get visibility and keep your business top of mind - for free! Statuses let you share text, photos, video's AND animated gifs. They last for 24 hours (just like Instagram Stories)


3. WHATAPP UPDATES PLANNED FOR 2019

There are also some exciting Whatsapp updates planned for 2019 - including:

- Privately replying on Whatsapp Groups

- Adding stickers to photos and video

- Previewing statuses

So keep your eyes peeled for those!


As amazing as Whatsapp for Business is, we feel that it can still be improved. Curious to know how? Check out our YouTube video which breaks down the ten improvements which we feel would help it even better live up to its potential.


Why Google Contacted Me! Hint: To find out my thoughts on Whatsapp for Business

Whatsapp was famously acquired by Facebook in February 2014 for an estimated US$19.3 billion. According to Statista, approximately 65 Billion messages are sent per day using the platform. No wonder then that Whatsapp is capitalising on its success and has developed a platform specifically intended for business use. Have you used Whatsapp for Business for helping you and your business? We would love to hear about it!


D.O. Digital's FREE Social Media Marketing Course is the first of its kind in South Africa. It aims to make learning social media marketing and digital marketing easy, so that all of us can #dodigitalbetter