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© 2019 Deliver On Digital (PTY) Ltd  

introduction to  

social media marketing 

PLATFORMS COVERED 

DIFFICULTY LEVEL

Beginner

According to Social Media Today, increased exposure and traffic are the top social media marketing benefits over the last five years.

The Introduction to Social Media Marketing course is designed for anyone curious about the possibilities of social media marketing and the benefits it can drive for their product, service or business.

 

The course aims to empower learners with the knowledge of how to leverage each platform to its strengths to get the most benefit for your business. By the end of the eight week course, you will have a strong foundation in social media marketing, which will help you successfully market brands on social media. 

The course is suitable for everyone from intern to executive level. Upon successful completion of the exam, you will receive a certificate of digital excellence.  

EXAMINATION

1 hour exam 

PRICE 

Free

MODULES

1. WELCOME & INTRODUCTION TO SOCIAL MEDIA MARKETING 

Basic social media concepts and terms 


2. FACEBOOK MASTERCLASS

Leverage the world's biggest social media platform


3. INSTAGRAM MASTERCLASS 

Make your brand Insta-famous 


4. TWITTER MASTERCLASS

Take flight on Twitter 

 

5. LINKEDIN MASTERCLASS

Do business better on LinkedIn 


6. CREATING A SOCIAL MEDIA STRATEGY 

 

7. MEASUREMENT & OPTIMIZATION 

Optimizing & Measuring Success on Social Media 


8. SOCIAL MEDIA MARKETING EXAM

A one hour exam to test you on everything you have learnt! 

course content  

what will I learn? 

The course is taught using a combination of: 

  • Video Content 

  • Presentation Walkthroughs 

  • Downloadable PDF's 

  • Google Sheet Templates 

join our students in the programme
400 students and counting!

student testimonials  

"D.O. Digital has revolutionized the way I think about social media. I like to think of myself as an avid user of social media, but I can’t even begin to describe the vast quantity of new information I have learnt on this course! The material is fresh, captivating and fun and it truly makes you excited about digital marketing!"

"The course is cleverly designed to cover an overview of the complete range of social media marketing options ; and is packed full of handy hints and tools - many that I have already put into action. This is a game-changer, and will definitely help me put my best social media marketing foot forward."

"The course is amazing! So informative and brought to you in such a simplified manner, that even if you doing this for the first time you’ll understand it off the bat. helps simplify and clarify social media which exposed me to possibilities I didn't know existed. I would highly recommend this course to anyone who uses these platforms even if not business related. Best short course to date!"